Why do restaurants need menu items photographed?

Read my latest blog and editorial on the importance of food photography >>>>

Marketing & advertising  advantages

There are hundreds if not thousands of places to advertise using the Internet and most of them are free. The downside is; all of them are hungry for content. Now, people are more likely to immediately react to pictures than at any other time. The rewards for using social media correctly are huge, the cost of ignoring them is expensive.

 

Various social media icons relating to food

Visual impact - mobile

It has been estimated that over 68% of restaurants are being found or identified with a mobile device. If you were a potential customer searching for a restaurant, which menu display (left) appears more attractive to you?

 

There's plenty of competition out there. Strong pictures of your menu items can be the deciding factor to choose your restaurant and clearly places any restaurant or food service into a higher standard category.

Take a look at a menu example using food pics

Service.

Fascinating

Philosophy

PORTFOLIO

Experienced food photographers are normally very expensive, they have large studios with cooking facilities, elaborate insurance and a number of assistants or stylists.

 

I have eliminated the studio and now work exclusively on location at each restaurant. This increases my customer base and reduces the cost to restaurants by two thirds.

 

Normally, i will set up mobile flash lighting either on a day you are closed or open at a slower time of the week. Interestingly, customers find the process fascinating to watch and I have no problem interacting with them.

 

There are no limitations on the number of dishes, or sets. Both food and beverages along with interior and exterior shots can be done.

 

All pictures become your property along with full usage rights. See FAQ's for details.

 

Selected shots can be uploaded onto social media sites of your choice.

I appreciate working with large organizations and chains, but I also like working with the high street restaurant, that individual chef and his creativity.

 

I see a lot of photographers out there trying to be the Picasso of food photography. I've done a little of that, but it's self indulgent and not the job I'm paid to do.

 

My job is to shoot food in a way that gets customers to visit, pull out their iPhone, go to the website and say;

 "I want to eat that".

 

My philosophy is simple, shoot the emotion. You should be able to taste the food or the beverage just by looking at it.

Born and raised in London, Christopher became a professional photographer at 18, 35 years ago. Starting with local newspapers and music promotional work, he soon joined larger publications such as 'the guardian', 'The Independent' and 'The Times'.

 

As the years went by, a wider range of work became available from an endless stream of magazines. Dealing with Fashion, advertising, promotion, food and poster photography all over Europe including : Elle, vogue, Time, Forbes and stern magazines.

Later his work was picked up by the giant poster retailer Athena distributing his work across many European countries. He has owned or associate published 3 magazines in the United States. With these came the digital age and skill sets such as Photoshop and a long list of adobe products. Photography has become so much more.

 

"Christopher has an extremely high set of standards when producing his work, understanding the old adage from the great Helmut Newton;" 'you are only as good as the last shoot'. PDX Magazine.

Old Spagheti Factory

Customers find the process fascinating and it is. There are many techniques to show the true appeal of food. Over the last 30 years, I've come to use most of them.

Location Food & interiors photographer

Working with restaurants in London, greater London and south east coastal areas.

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